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Google X Coinbase moves + CPI data

Oh hey, you're back...in this market? We salute you, these are the conditions where champions are fucking born. We will rise from the ashes.
Estimated read time: 3 minutes 10 seconds
Today's stories:
Google X Coinbase moves
CPI data in - 8.2%
What counts as success in web3?

Google X Coinbase moves
Google Cloud’s conference Next ‘22 is happening right now.
Here’s one eye-catching announcement from the event: Google Cloud will partner with Coinbase to increase crypto integration.
A couple of outcomes from the deal have already been previewed –
Crypto payments for cloud services
Google Cloud will use Coinbase’s commerce payment service to let customers pay with 10 different major cryptocurrencies from early 2023.
Google accepts the following #cryptocurrencies for its cloud services:
• #Bitcoin
• #Ethereum
• #Dogecoin
• #Apecoin
• #Litecoin
• #USDC
• #USDT
• #SHIB
• #BCH
• #DAI— Watcher.Guru (@WatcherGuru)
5:25 PM • Oct 12, 2022
The feature will initially be released on a limited basis and then be extended to more users over time.
Coinbase shifts providers
Coinbase is making Google its “strategic cloud partner,” moving away from Amazon, which they’ve used for years.
More blockchain data for Google Cloud developers
In return, Google will start exploring using Coinbase services, including:
institutional crypto custody service, Coinbase Prime
blockchain developer tool, Coinbase Node
As a result, cloud developers should get better access to blockchain data with Google’s serious data cruncher, BigQuery.
Eth addresses are now searchable on Google
Also in recent Google & crypto news, Search now crawls certain Etherscan content – the Ethereum blockchain search tool.
That means you can find out wallet address balances just by googling them. It doesn’t work for all addresses yet, but expect coverage to increase over the coming weeks.
For example, here’s what you get if you search a one of several wallet addresses associated with Bill Murray:

Not too shabby!

📉 CPI data in - 8.2% 🥶
North America is waking up to Consumer Price Index numbers this morning. The expected number was 8.1%, instead we got 8.2% year over year, the markets will likely react negatively in the short term.
US CPI inflation: 8.2%
Food at home inflation: 13%
— Bitcoin Magazine (@BitcoinMagazine)
1:00 PM • Oct 13, 2022
The macro environment is not pretty at all for any asset class really. 'Risk on' assets like crypto, NFTs, and tech stocks are getting hit hard.
Today
- US reports annual inflation of 8.2%, higher than market estimates.
- Germany reports annual inflation of 10%, the highest since reunification.
- Sweden reports highest inflation in 32 years
- US government bonds rise, stock futures fall.
— The Spectator Index (@spectatorindex)
12:39 PM • Oct 13, 2022
The good news is that one day we'll run out of sellers! It might take a bit of time, but you can bet there are big players on the sidelines licking their chops at these potential discounts (NFA).
Hey, maybe Nancy Pelosi is buying!

TODAY'S ARTICLE IS BROUGHT TO YOU BY OUR FRIENDS OVER AT LEDGER

You can never be too safe in crypto and NFTs, there are an increasing number of scams. Almost daily you hear a story about someone losing their assets...we're looking at you Bored Ape holders.
Use protection folks, every line of defence matters. So make sure you grab yourself a Ledger hardware wallet. Always buy directly from their website as well.

What counts as success in web3?
Worth a read: Brian Trunzo is Metaverse Lead at Polygon Studios. He spoke with Decrypt at Chainlink SmartCon 2022 about the transition to a more immersive internet.
(you can read the interview here or watch it here.)
TL;DR quote
“If Web2 was measured in engagement, then Web3 will be measured in gamification/brand immersion.”
Hell yeah

Interview summary
Here’s the skinny on what Trunzo said:
Brian thinks that NFT collectibles (pfp collections like Bored Apes or CryptoDickButts) are a short-term phase and not the future of web3 …what? CryptoDickButts just a phase?!
Instead, he thinks NFTs and other web3 tech will begin to integrate with the mainstream digital landscape as we move toward the metaverse. Eventually, they’ll become basically invisible and people won’t talk about them anymore.
In this world of immersive internet services, NFTs will be a “technology layer,” not an asset class – they’ll be something that facilities being more immersed and involved in online experiences.
NFTs will bring that extra level of engagement that comes with actually owning items: carrying your possessions across the digital/IRL divide or owning your progress in gamified activities.
Makes sense to us – how about you? What other metrics should web3 projects be using to judge their progress?

Headlines of the day
Disclaimer: Nothing in this article/newsletter should be considered financial advice. The purpose is to inform readers of the current trends and news in the web3 space. We encourage every reader to do their own research and not act upon information put forth by Decentra Daily.