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- Doodles is going mainstream with Pharrell Williams
Welcome to Decentra Daily, where we we like to doodle things in our spare time.
Market sentiment analysis: Another slow day in the NFT world, with 26% less volume on OpenSea compared to yesterday. Floor prices are holding up with BAYC at 89 ETH, and Cryptopunks at 64.89 ETH, holding steady both in terms of ETH and dollar amount. Not much to comment on here, but it seems like a calm day on the OpenSeas of crypto today.
Estimated read time: 2 minutes 45 seconds
Doodles bullish announcements
Pharrell Williams on board!
Alexis Ohanian securing the bag for Doodles $
Are Doodles leaving Ethereum?
Winners and losers of the day
Doodles F*ck
We hadn’t heard much from Doodles lately, and have seen their presence a little less on ‘NFT twitter’. But they are back with a bang. You know the saying “that guy f*cks”, well that’s exactly how we feel towards Doodles, they get shit done.
Doodles dropped some big announcements this week at NFT NYC. Their new CEO Julian Holguin (ex Billboard CEO), delivered a keynote about the direction of the project, which has been well received.
Let’s get stuck into the announcements!
Firstly, Pharrell Williams was brought in as the Chief Brand officer and a board member. Pharrell must be ‘Happy’ about this! He will also be the executive producer of the album Doodles Records - Volume 1. that is going to be launched in partnership with Columbia Records as an NFT. BRB, currently picking my jaw off the ground, although the album name could be a little more creative imo.
The next announcement was that Doodles teamed up with Alexis Ohanian and his company 776 to lead the first ever round of funding for the brand. A founding partner of 776, Katelin Holloway, also joined Doodles’ board.
Another announcement is that Doodles 2 is coming, which is intended to be a mass-market, identity-focused NFT that lets its collectors express themselves with wearables, animated characters, fully-licensed music and more.
This collection will feature millions of NFTs rather than the OGs 10,000 size. I guess that’s one way to onboard the masses!
Doodle IRL event at NFT NYC + Alpha
Doodles created The Genesis Factory in NY to host their IRL event. RSVP’d guests were able to mint Genesis Box NFTs for $123. The NFT will be airdropped at a later date and contain an assortment of limited edition wearables for your Doodle 2 character. The public sale of this NFT will be announced soon.
Other big news was that interactions on Doodles 2 will be gas-less which means this will likely not happen on ETH. I wonder what Layer 2 they choose to partner with, or perhaps a different chain? Flow? Immutable X? Polygon?
The team has connections (to put it mildly) with Dapper Labs, who created the Flow blockchain. We aren't so sure integrating another chain would be the best thing for Doodles to do.
Some alpha was dropped regarding the Dooplicators. They announced that they will be used to duplicate traits of the OG Doodles. It looks like if you're an OG Doodle holder you will be able to license your traits out, which is cool. We wonder if holders will be awarded handsomely in some form of monetary value for this?
All we know is that OG Doodle traits will be the rarest wearables, followed by the ones obtained in the Genesis Box released for presale this week.
Lasty, Doodles partnered with @shop and @shopify to launch new token-gated merchandise for mobile users. Feedback so far is that people don't want to deal with having to attach your NFT directly to a wallet connected to your phone. It is known that mobile security for crypto wallets can be more susceptible to hacks.
Winners and Losers of the Day
The projects that have stood out to us the most in the past 24 hours, the good, and bad
Winner: Gossamer Seed - Floor price up 182% in the last 24 hours (0.138 ETH → 0.39 ETH)
A Web3 story and upcoming MMORPG and TV series from BRON Studios, the Gossamer Seed will tie in to all this somehow? I’m guessing as part of the game. Details are few and far between at this point but these things are flying. (Disclaimer, I purchased one as part of this research).
Loser: Shitbeast - Floor Price down 63% in the last 24 hours (0.544 ETH → 0.2 ETH)
Noooo! Not my beloved ShitBeast!! Just kidding, this was part of that weird poop themed string of projects that have come out over the last few weeks. Even though there are shitty houses coming soon to house your shit beast in, and some sort of shit cleaning spray was airdropped to holders, (I can’t believe I’m typing this), This project has hit a max floor price in the 0.5 Eth range and always comes back down. So who knows, maybe time to buy back in? (probably not).
Headlines of the day
Disclaimer: Nothing in this article/newsletter should be considered financial advice. The purpose is to inform readers of the current trends and news in the web3 space. We encourage every reader to do their own research and not act upon information put forth by Decentra Daily.