How big is Yuga Labs IP?

GM frens, I had one too many gin and tonics last night so please forgive any typos. If you're my boss then that was totally a joke, and I'd never drink on a work night.

Estimated read time: 3 minutes

Today's stories:

• Yuga Lab's IP is growing rapidly

• Australia maps crypto

How big is Yugalab’s IP now?

Here’s an awesome thread from @harry_forj, mapping the current Yugalab’s IP ecosystem.

At 74 tweets long, Apes have been busy!

So what have they been making?

Remember, CryptoPunks IP rights are only now being shared among holders, so the vast majority of current Yuga projects stem from the BAYC-verse and are community driven.

Here are some of our favorite Yuga IP use cases:

Kingship x M&M's

This is quite a big deal in our opinion, Universal Music's Bored Ape Band KINGSHIP partnered with M&M's chocolate. They produced three different products which you can check out here.

NFTiff pendants

We covered this one a few weeks back. By turning 250 Punks into diamond-encrusted pendants, Tiffany created highly collectible physical assets that let holders flex IRL – while also upping the rarity of their NFTs in the process.

If you’re lucky/rich enough to own one, you can even mint a digital version of your Punk pendant. It’s merch-ception!

A sweet basketball and skate‘bored’

But IP projects don’t have to be super complex. Last year, web3 sports/merch brand Round21 made a very cool professional-quality BYAC basketball, limited to apes. There’s also a custom pro skateboard from BoardPusher.

Ape water

What’s more 2022 than water in a can? Planned for launch next month, Ape Beverages wants to be the official hydrator of web3. If you prefer coffee, apes have you covered, too.

Otherside content creators

@RidazLP is one of several Otherside content teams, building out metaverse lore before players arrive. Check out their family trip to the lakehouse:

Where does it end?

At this point, the Yugalabs ecosystem is getting too big to map, from branded products to partnerships with celebrities, spinoff startups, lore and stories, and largescale live events – the list feels endless.

Can the IP get oversaturated – to the point where it’s no longer desirable?

@harry_forj says, unlikely. With such a wide range of products and services, he thinks the IP ecosystem is working together to compound the brand and create growth in a network:

Australia maps crypto

Last week, we spoke about how the Chinese and Canadian governments are looking for ways to get more control over crypto markets – think buy limits, altered securities definitions, and even federal blockchains.

This time, it’s Australia that wants to know what everyone’s investing in.

Australia looks set to become the first country to attempt a full audit of cryptocurrencies, building a token map that will profile all digital tokens available to Australian taxpayers.

So, that’s what, at least 10,000 coins to review? Ok.

Why?

Explaining the move, Treasurer Jim Chalmers delivered a classic politician’s nothing-line, saying the government wants “consumers to participate in the market while also better protecting them.”

He did make one point we agree with: “​​Crypto advertisements can be seen plastered all over big sporting events – we need to make sure customers engaging with crypto are adequately informed and protected.”

We’re always for better, more easily available info on web3… (Hint: please share us! 🙏🙏🙏)

And with over a million Australians now holding crypto (and nearly a quarter of them under 24 years old), more public knowledge on investment risks is definitely a good thing. + it can also help drive mainstream adoption.

When?

No dates yet. According to The Australian, a public paper on the government’s token mapping plans will be out soon.

Headlines of the day

• More than $100m worth of NFTs stolen since July 2021, data shows

• Everywhere developer responds to "NFT/Crypto" speculation, following vague game reveal

• Texas energy grid will benefit from crypto mining - Comptroller’s office

Disclaimer: Nothing in this article/newsletter should be considered financial advice. The purpose is to inform readers of the current trends and news in the web3 space. We encourage every reader to do their own research and not act upon information put forth by Decentra Daily.